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AXRT 2^bcATSdRcX^] AXbZATSdRcX^] 0RRTbbXQX[Xch 2^]eT]XT]RTDbPQX[Xch Local customer communities Global trend trackers Customer observation >]) 3TbXV]TSQh) Co-created products What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? 8cTaPcX^]) Customer Segments 2dbc^\TaBTV\T]cb For whom are we creating value? Who are our most important customers?

This means marketing, production and distribution costs have to be covered by interest and supplier subscriptions next to product sales. This business model has a different tipping point in different markets. a^_^bXcX^]b Customer Relationships 2dbc^\TaAT[PcX^]bWX_b Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships?

What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? aXRT 2^bcATSdRcX^] AXbZATSdRcX^] 0RRTbbXQX[Xch 2^]eT]XT]RTDbPQX[Xch Local customer communities Global trend trackers Customer observation >]) 3TbXV]TSQh) Co-created products What type of relationship does each of our Customer Segments expect us to establish and maintain with them?

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10 New Business Models for this Decade by Ouke Arts, Strategy Consultant Graphic Facilitator


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